SERVICES

  • COMMUNICATION

COMMUNICATION

BRAND IDENTITY

The big world of brands. Elements composing the appearence of a brand, an istitution, an event or a product

  • Naming
  • Logo, trademark
  • Corporate identity (business cards, letterheads, folders, email signature etc.)
  • Additional corporate elements (vehicles/uniforms/gadgets/indoor and outdoor signage etc.)
  • Corporate communication (monographs, house organ, financial reports, annual reports etc.)
  • Brand identity manual
ABOVE THE LINE

Advertising projects on traditional media:

  • Radio
  • Television
  • Cinema
  • Press (Newspapers, magazines and periodicals
  • Bill posting
  • Internet and new media
BELOW THE LINE

Graphic projects and creative design, promotional tools and other services related to sales and consumers.

  • Catalogues
  • Postcards and flyers
  • Promotional flyers
  • Depliant e brochure
  • Folding flyers
PACKAGING

Graphic projects and creative design aimed at creating product envelopes Essential elements and materials required to tailor a product: structure, graphic layout, customized packaging, label and wrapping. It will be easily recognisable, more attractive and easier to carry.

PUBLISHING

Graphic design of information material meant for institutions, news, products or any business purpose:
• Books
• Editorial collections
• Magazines and journals
• Catalogues
• Financial reports
• Technical and scientific handbooks
• Newsletter

COPYWRITING

Text addressed to institutions, products, publishing and any kind of media.

  • DIGITAL

DIGITAL

WEBSITE and PORTALS

A website is a powerful way to talk to the world. Every project is personal and unique, designed with creativity and supported by the best available technologies.
• Institutional and corporate websites
• Microsites for products or events
•E-commerce platforms
• Portals
• Editorial platforms

EMAIL MARKETING

Massive communication still takes place through e-mail. The modern approach to this tool involves awareness, use of mobile emails, spam filters etc…

MOBILE APPS

We create mobile applications for any platform, so that your holding can interact with users and customers located all over the world.
• Gaming ed entertainment
• Catalogues
• Augmented reality
• Management software
• Social networks

E-COMMERCE

Every project is unique and customzed for each product or company. An e-commerce is a virtual shop that allows you to sell 24/7 all over the world. We develop graphically unique e-commerce websites on WooCommerce platform. It ensures security and control on orders, payments, takings, storage, special offers and customers

SEO e SEM

Our aim is to guarantee maximum visibility on search engines to your brand and to increase traffic on your website. Tools are constantly evolving: from the classic and indispensable ones that involve the optimization of keywords and tags on the site, to the more contemporary ones, such as the development of an effective strategy based on quality content and usability on mobile devices (responsive).

  • PRODUCTION

PRODUCTION

SUPPLIERS SEARCH, SELECTION AND MANAGEMENT

We search and select specialized suppliers to create communication tools:

  • Photographers and artbuyers
  • Photolith film, printers, screen prints, printing in general
  • Videomaker
  • Design boxes and display
  • Organizers
  • Gadgets, promotional objects, shoppers, clothing
  • Creating a competitive advantage through privileged relationships, developed with innovative and reliable suppliers.
  • Negotiation and supply management, with time optimisation and guaranteed quality for customers.
SUPPLIES PRODUCTION MANAGEMENT

Raso Design manages, supervises and coordinate the production process, we are absolutely reliable in terms of time, logistics and quality.

TECHNICAL ADVICE: PRODUCTS AND MATERIALS

Advice and constant updating of technical development possibilities and project-sided products:

  • Print, product design, packaging, corporate gifts, gadgets, shoppers, etc.
  • Materials and finishes (recycled supports, special papers, etc.)
  • Processing (paints, print types, equipment, etc.)
SHOOTINGS

Photographic services for holdings, events or still life products.
From shooting to post-production and final photo editing: we guarantee quality by monitoring and supervising every step.

ART DIRECTION

Artistic supervision during the photo shoots (or video footage). This phase will be managed with a constant presence of on set or in the chosen location (for shots or video). A representative of the agency will supervise and ensure a successful outcome.

RENDERING

Realistic 3D images to visualize a product or a space from different points of view. Lighting, colors or materials will be extremely realistic since they are generated using an accurate mathematical algorithm. Renders are also a great solution when time or costs does not allow you to take a photo shoot under certain conditions.

SET-UPS REALIZATION

We design the architecture and visual communication, we work on of set-up, technical support and audiovisuals. We search and select the most suitable locations for the purpose of the event.

  • Cultural events (museums, exhibitions)
  • Trade events (fair stands, temporary store)
  • Business events (meeting, congresses, incentive)
  • SOCIAL MEDIA | PRESS

SOCIAL MEDIA | PRESS

WEB REPUTATION AND SOCIAL MEDIA ANALYSIS

Analysis of the online presence of the brand, especially in social networks.
Monitoring of the brand or product mentioned, the tone of the conversation, the relevant topics, the sentiment, the comparison with any competitors. The analysis and listening phase is the basis for a proactive activity in the social networks’ world.

SOCIAL MEDIA STRATEGY

Definition of the most appropriate multi-channel strategy to be implemented on social networks, in accordance with the guidelines established in the marketing plan and in global communication. The analysis phase is a key step to ensure an efficient andeffective organization of the work.

SOCIAL MEDIA DESIGN

Graphic design and coordination of the style of images and content to share, it will lead to an optimisation of social profile layouts. These solutions ensure a well-defined corporate image on different social networks to stimulate interest and create empathy with users.

CONTENT MANAGEMENT

Identification and production of the most suitable content and implementation of the most effective ways to propose it to the audience of different social networks (Facebook, Twitter, Linkedin, Pinterest, Instagram, YouTube, Google, etc.) also through promotional initiatives (e.g. contests), our agency can competently manage all organizational and legal aspects.

SOCIAL MEDIA MARKETING

Definition of a tailor-made plan for social networks and management of paid ads (Facebook Ads, Youtube Ads, Twitter Ads etc.) with objectives such as like catching, fanbase involvement, promotion of specific activities/products and integration of the most classic SEO & SEM solutions. The aim is to create traffic to the website.

SOCIAL APPS

Development of suitable Facebook Tab and management of Social Apps created to increase user engagement and to spread the presence of the brand.

PRESS OFFICE & PR

Development, planning and management of institutional or product communication strategies, in Italy and abroad. The aim is to develop and mantain functional relationships with the most influential public for the brand, including institutions. In addition, services include editing and speechwriting, organization of press conferences and special events such as presentations and educational tours.

DIGITAL PR

Development of projects to engage bloggers, communities and authoritative web influencers to achieve a recognized and monitored web reputation. This will be implemented both through online actions, for example via social networks, and offline activities, for example with bloggers tour.

CO-MARKETING

Development of collaborations among clients or subjects part of the agency’s relational network, it helps to increase the value of individual participants. It is a flexible and innovative way to seize business opportunities, while creating new growth scenarios.

  • PROJECT

PROJECT

PRODUCT DESIGN

Product design, from the basic concept to the development of a prototype and the creation of a proper packaging. The engineering phase includes a constant customer assistance.

BOOTH DESIGN

Development of exhibition spaces, from design details to the setting up and customization of booths, in Italy and abroad.

PROMOTIONAL CORNERS AND STORE SET UP

Design of promotional corners within stores, developed to give visibility to a brand or a product.
Set-ups realization with the possibility to identificate a format to decline in chain stores. We will assist you from the ideation of the concept to the choice of the furniture.

INDOOR DESIGN AND DIRECTIONAL SPACE

Interior design and creative supervision for businesses and/or companies who need to set up or customize a space.

  • VIDEO | 3D

VIDEO

CORPORATE VIDEOS

Video production. The aim is to present a business, its headquarter, people, the core business and values that differentiate it from competitors. The activities starts from a creative concept and the consequent elaboration of a storyborad. Our work will include video shooting, art direction, editing and postproduction.

PRODUCT VIDEO

Videos focused on a specific product or a whole range of products. They are very useful, especially when a company is launching a new range of products during exhibitions and events. This type of video is useful to enhance the specific pluses of products or services. It’s easy to explain through a video how a product works, its main features, and its uses.

VIDEO 3D

Graphic processing and interactive animations. They can be used as demonstrations during product sales, trade shows and events.
3D simulations of objects, environments, manufacturing processes, animations and videos.
Virtual reconstructions of mechanical and electronic objects, furniture, industrial machinery, vehicles and buildings.

MOTION GRAPHICS

Raso Design makes 2D and 3D animation videos, processed as new projects or from existing material (e.g. photo or rendering). The animation of graphic and textual elements, together with audio, will allow us to create video products able to enhance company’s services or to convey informative content, statistics and market research.

INTERNET VIDEO MARKETING

Raso Design develops internet video marketing strategies according to customers’ requirements. The objective is to enhance online video content with a proper planning to optimize contacts.

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